Realtor Websites - Make Your Listing Presentations More Powerful

You are not taking advantage of the power of technology such as the Internet if your sales agents are still focusing on the use of printed materials when making their listing presentations.  The traditional way of making a listing presentation was to distribute a comparative market analysis (CMA), some fliers and ads for other listings, and some literature provided by you.  However, this has been rendered ineffective by the emergence of technology that are more helpful when the agent is able to demonstrate some slide show presentations with his computer and display the realtor websites.

With Internet access being made available almost anywhere, your agent would be able to immediately show to the client who desires to sell his property how he can insert the property into the IDX MLS solutions that are accessible though your website.  Through this technology, your agent can instantaneously demonstrate to the client that his property can now be found in the MLS.

Another important technology that could power up your listing presentations is email.  You can promote your listings through email campaigns that could be automatically launched by a computer program in your website and this is an essential tool for generating real estate leads.  With a contact management program that could be part of a comprehensive tool for managing your realtor website, a list of potential recipients for your email campaign could be generated and the program can transmit email messages to these people at certain intervals.

A video tour is another helpful technological tool that you could plug in to your website for use in listing presentations.  These video tours that could be viewed in your site could be those videos that have been produced for former clients and your agent can present them as illustrations of how you will be marketing his property.  The agent can inform the potential client that he will email other realtors and prospects such a video presentation for his property.

Showing to a potential client a slide show presentation is really very helpful because pictures are really more potent than just words.  Your agent can make the presentation through his laptop computer and he can go to your site to show the presentation.  Another essential item, of course, is the CMA, which is also very powerful if you employ graphs for the comparisons.  Tables can also be utilized to compare the various properties with regards to square footage, amenities, age of construction, and location.   With these technological presentations, it would be easy to demonstrate to the potential client that you can really sell his property for a reasonable price.